Confetti cannons boomed at the conclusion of the city’s annual St. Patrick’s Day parade as Mayor Randy Mills unveiled the new city logo to the community. The city’s 2016 strategic vision and plan listed the creation of a new brand identity as a priority item, with the long-term goal to stimulate community involvement and support the city’s economic potential. The branding initiative began with research and design and will conclude with improved signage and a wayfinding program to further promote the community and engage residents and visitors in celebrating all that Conyers has to offer.
The city of Conyers partnered with Rhyme & Reason Design, a full-service boutique agency based in Atlanta, Georgia, that specializes in branding, print and digital design and strategy development. The rebrand opened with a community focus group consisting of a diverse demographic in terms of age, race, gender and community involvement. The group quickly uncovered that the previous brand identity lacked the energy that defines the community today and its future goals. Rhyme & Reason Design’s smart ideas coupled with beautiful designs communicate that there is always something to celebrate in Conyers, Georgia. The new brand is already visible on the City of Conyers Facebook page and will continue spreading excitement as the celebratory logo and tagline make its way throughout Conyers and the state of Georgia.
